Yes, Content is King Even in 2021 – Here’s why!
Bill Gates coined the term ‘Content is King’ in an article he wrote in 1996. Even 25 years later, the term is still relevant. There are multiple reasons as to why content is still ruling the internet world. The most obvious one is – content is what people are here on the internet for. Here are some reasons to explain why the phrase ‘content is king’ still holds true in 2021 and many more years to come.
Why Content is King?
No matter how many new technologies and features arrive, the ultimate driving point is content. That is how the audience sees it. Content is king because that is what adds value to anything.
Good Content Drives Traffic
When you provide valuable content that is beneficial to your audience, people do want to give you back by taking the right customer action you look for. It all lies in how you are presenting the information you have and how well you are making it reach your targeted audience.
Content Lets You Increase and Retain Customers
As long as you are consistent and provide relevant content, your existing customers stay loyal to you and your brand. With good content, it is also easier to grab the attention of new viewers and convert them into your customers. Content is what makes or breaks the deal which is why content is king.
Content is King in SEO
If we are talking about SEO, which is the heart of digital marketing, content is even more powerful. Digital marketing is much more effective than traditional marketing and most companies are using it extensively today. In SEO, content is everything. You can improve the search ranking of your company or brand just by producing content in a strategic search-optimized way. Improved search rankings means improved number of leads, and increased customers with time.
This is how valuable content is in the Era of internet and smart technologies. Hence, the phrase ‘Content is King’ will remain relevant for many more generations to come. This is because the dependency and usage of the internet is only increasing with each passing day.